People want to learn more before buying through websites, reviews, images and competitors. Information about a company, product, or service is only a quick Google search away. 53% of shoppers always do research before they buy to make the best choice Lost sales for them, but ripe opportunity for you to compete. However, even if the 45% of “website-less” businesses rely purely on word-of-mouth, they are missing out on a massive amount of referrals from search engines like Google. Word-of-mouth is the most common way that customers receive information from a small business. 45% of small businesses don’t have a websiteĮven in this digital age where the first place people look for information is a search engine, almost half of small businesses don’t have a website. These statistics paint a picture of why SEO has become increasingly widespread in even the most basic of marketing strategies.
Seeing SEO churn more profit for small businesses speaks for itself, but it’s important to understand exactly why SEO works. Well, measuring success starts with identifying clear goals for SEO. How do services for small businesses SEO work for other companies? With SEO, customers who are searching for our services find us on their own. We also have never had to pick up the phone for a single cold call. Appearing on Google’s first page for “small business SEO” and other similar terms has meant we’ve never needed to run paid ads. On the other hand, paid ads on social media and search engines have instant visibility, but they drive up costs for every click and require constant oversight to perform well.Įmail marketing and social media management both also need almost daily in-house care to ensure successful campaigns.Īs an SEO agency and small business itself, Markitors has seen first-hand how powerful SEO is. Additionally, SEO is a form of inbound marketing that draws in customers who are already searching for you. For small businesses without a designated marketing manager, a hands-off approach to marketing makes the most sense. SEO is a long-term strategy that sees true results months down the road, but when that happens it can drive stable revenue with very little intervention. In fact, companies with blogs bring in 68% more leads than those without. SEO combined with content marketing (like blogging, for example) takes the lead in return-on-investment (ROI) compared to other digital marketing channels. Why engage in SEO over other marketing channels like social media, email, or paid ads?
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